Gophers Partner with Grey Duck Spirits to Revolutionize NIL Fundraising on the Golf Course

The Minnesota Gophers are taking a bold step into the future of NIL initiatives with a unique partnership designed to drive innovation—and vodka sales—at participating golf courses worldwide.

Link to Article: Grey Duck Spirits Boosts Gophers’ NIL Golf Course Vodka Partnership

As outlined in the article, the University of Minnesota has teamed up with Grey Duck Spirits to create a new revenue stream for its men's and women's sports programs. This collaboration marks a groundbreaking approach to NIL fundraising, leveraging the sale of alcohol as a means to support college athletics.

While many schools focus on NIL beer partnerships, Minnesota and Grey Duck Spirits are one of the few offering a hard liquor option alongside beer. Through this partnership, 25% of all Grey Duck Vodka sales at participating golf courses will directly benefit Dinkytown athletes, providing a substantial boost to NIL funding.

In addition, golf courses are introducing specialty cocktails crafted with Grey Duck Vodka, encouraging golfers to enjoy a drink while supporting Minnesota’s athletic programs. This innovative approach ties the world of sports, spirits, and fundraising together, setting the Gophers apart as trailblazers in the NIL landscape.